What do these urban legends and proverbs have in common? They are all ideas or stories that stick with us easy to remember, easy to retell, and requiring no evidence or advertising for them to remain in the public consciousness. Halloween candy spiked with razor blades. A bird in the hand is worth two in a bush. The stories range from urban legends, such as the “Kidney Heist” in the introduction to business stories, as with the story of Southwest Airlines, “the low price airline” to inspirational, personal stories such as that of Floyd Lee, a passionate mess hall manager.Įach chapter includes a section entitled “Clinic”, in which the principles of the chapter are applied to a specific case study or idea to demonstrate the principle’s application.Ī man wakes up after a night of drinking in a bathtub with a kidney missing. A similar style to Gladwell’s is used, with a number of stories and case studies followed by principles. The book continues the idea of “stickiness” popularized by Malcolm Gladwell in The Tipping Point, seeking to explain what makes an idea or concept memorable or interesting. The book was published on January 2, 2007. I highly recommend it to people who what to learn how to become better story tellers and how to tell stories that stick. Made to Stick: Why Some Ideas Survive and Others Die by brothers Chip and Dan Heath is a winner.
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